ProWine Singapore 2022 is Southeast Asia’s first post-pandemic in-person dedicated trade fair for the wine and spirits sector. It brought together 230 high-quality exhibitors from across 27 countries and regions to meet with 8,500 visitors from around the world. Taking place over four days at the Singapore Expo alongside FHA – Food & Beverage, ProWine Singapore 2022 featured a broad representation of international wine and spirits labels, solutions and concepts for the region’s diverse consumer markets as well as specialised masterclasses and seminars by industry experts, wine educators and Masters of Wine.
ProWine Singapore saw an overwhelmingly positive turnout of high quality visitors and meaningful networking opportunities with regional importers, distributors, wholesalers, restaurateurs, and those representing the hotel and airline sectors, with trade visitors coming from Malaysia, Indonesia, Vietnam, Thailand, Philippines – countries that are ranked among the Top 10 emerging markets of choice by producers in an earlier ProWein Global Business Report.
This was also the first large scale international trade event that SKLO participated. It was a memorable event as it had been four years since the industry last gathered together. The atmosphere was electrifying with the sheer volume of the visitors visiting the SKLO and Kvetna 1794 booth. There were many engaging conversations over the topic of how stemware is playing a much more important role in wine appreciation for both the individual as well as the Horeca industry.
Kvetna 1794 was the official wine glass sponsor for the Prowine 2022 Masterclass series and it was a great opportunity to work with a number of highly regarded wine experts who agreed to use the Kvetna 1794 stemware for their sessions.
The four-day lineup of masterclasses started with an exclusive panel discussion featuring four Masters of Wine: Annette Scarfe, Neil Hadley, Richard Hemming and Tan Ying Hsien. The four shared their insights for new wine world with the audience, touching on key points such as Singapore’s positioning to become the region’s next wine hub. The four also discussed Southeast Asia’s wine consumption trends, including an increased interest in sparkling and organic wines in Singapore. Panel discussions exploring the adoption of blockchain technology in the wine industry and immersive tasting sessions exploring wines from lesser-known regions and differing climates received full attendance, as did many of the masterclasses.
Overall it has been a whirlwind 4 days where SKLO was able to reconnect with old friends and establish new contacts from the regional markets.